How Long Does It Take to Build a Website? Realistic Timelines by Project Type
How long building a website really takes — from a landing page live in 48 hours to an online store. Realistic timelines by package, what slows them down, and how to speed things up without losing quality.
If you need a quick orientation: a simple landing page can be live in 48 hours, our Starter package ships within 72 hours, the Growth package is done in up to 2 weeks, and for online stores and web apps the timeline depends on scope, so we agree it at the start. What often surprises our clients is that the timeline depends far more on them than on us — in practice, most delays come from content that isn’t ready, slow feedback, and decisions that change along the way.
That’s actually good news. It means you can directly influence how long the project takes. Below we break down realistic timelines by project type, explain why they differ, and show exactly what you can do to get the site finished faster without losing quality.
Why is the timeline always a range, not a fixed number?
Asking “how long does it take to build a website” is a bit like asking “how long does a move take”. Moving a studio flat and moving a house with a basement full of stuff aren’t the same job, even though both are called moving. Websites work the same way: a landing page with one goal and an online store with three hundred products share a name, but not the amount of work.
That’s why we give the timeline as a range until the scope is locked. The moment we know how many pages are needed, which features are in play, and who’s preparing the content, the range tightens into a concrete date. Until then, any “exact” timeline would be guesswork — and we’d rather promise what we can deliver and then deliver it.
How long does a landing page take?
A landing page is a single focused page with one goal: present an offer, announce an event, or collect sign-ups. It has no branching navigation or dozens of sections, which makes it the fastest type of project we do.
We can put a page like this live in 48 hours, provided the copy and basic visuals are ready. Speed is possible here precisely because the scope is small and the goal is clear — there’s no long back-and-forth over structure, because there’s barely any structure to agree on. If the copy still needs writing, add a day or two, but we’re still talking days, not weeks.
A landing page is ideal when you need something online right now: you’re testing an idea, running a campaign, or need a destination for your ads while the bigger site is still being built.
How long does a simple presentation site (Starter) take?
When you need more than one page — say a homepage, services, about, and contact — we’re in Starter package territory. We build and publish that site within 72 hours.
Although it sounds similar to a landing page, there’s a bit more work involved: more sections mean more content to arrange, more links in the navigation, and several pages that need to look consistent. Even so, the timeline stays short because we build on proven foundations and a clear process, without reinventing the wheel on every project.
Starter is a good fit for sole traders and small businesses that want a professional presence online without the wait and without a big upfront investment. You’ll find a detailed breakdown of what each package includes on our pricing page.
How long does a business presentation site (Growth) take?
The Growth package is our most popular choice for businesses that expect the site to actively bring in clients. Here we’re talking about custom design, SEO set up from day one, a blog section, and a bilingual version. A realistic timeline is up to 2 weeks.
That time is spent across a few phases that run in sequence. At the start we’ll talk through your goals and agree on the sitemap and the message each page carries. Then comes the design of the key pages and aligning them with you, followed by development into a fast, responsive site, and finally adding content, testing across devices, and going live.
Most of that two-week range isn’t actually on our side — it’s the time spent waiting on your feedback. If you respond to each version within a day or two, two weeks is plenty. If reviewing one version takes a whole week, the timeline shifts by exactly that much.
How long does an online store or web app (Custom) take?
Online stores, web applications, and more advanced integrations fall into our Custom category, and here we don’t quote a blanket timeline because the scope varies too much. A store with a handful of products on an off-the-shelf platform and a shop with hundreds of items, connected payments, delivery, and accounting are not the same project.
That’s why, for Custom projects, we agree on a detailed timeline together at the start, once we’ve precisely defined the scope. The main factors are the number of products and how they’re entered, the payment and delivery methods that need connecting, the mandatory legal pages (terms, returns, data protection), and any integrations with external systems.
The rule is simple: the clearer the scope up front, the more reliable the timeline. The kickoff conversation where we fully map out what the project needs isn’t bureaucracy — it’s exactly what protects both the timeline and the budget later. You can read more about our approach to web projects on our web development page.
What usually stretches the timeline?
In practice, it’s rarely the build itself that runs over. The delays come from external factors — and almost all of them are within your control.
The most common culprit is late content. Copy, photos, and the logo are the foundation of every site — without them the work simply can’t be finished, however ready the design is. Close behind is slow feedback: every review round you wait on slows the whole project.
Then there are mid-project scope changes. “Can we also add a store while we’re at it?” is a perfectly legitimate question, but it means a new agreement and a new timeline. Too many decision-makers has a similar effect — when five people have to sign off, aligning can take longer than the build itself. Finally, an unclear goal sends the design in circles; that’s why we put real care into defining exactly what the site needs to achieve right at the start.
How do you speed things up without losing quality?
The good news is that you can directly influence most of the bottlenecks, without any technical knowledge.
The biggest impact comes from preparing content in advance. Copy and images ready before kickoff can shave days or weeks off the project. If you don’t have time to write, we can help — that’s an extra phase that stretches the timeline a little, but the result is content aligned with your SEO setup from the start.
The second big improvement is naming one decision-maker. A single point of contact who gathers opinions inside the company and gives the final word speeds up every review round. It also helps to give quick, specific feedback — a concise, clear note is worth more than a long debate — and to lock the scope early, agreeing what goes into the first version and what’s left for later.
This approach saves both time and money, since fewer revision rounds mean fewer hours of work.
Is it even worth rushing?
Speed is useful, but not at any cost. A site built too fast and without a considered structure usually comes back as a cost: later fixes, extra changes, and weaker results in search end up eating the time you thought you’d saved.
Our approach is to find the balance. Where the scope allows it — a landing page, the Starter package — we deliver literally in days. Where the site has to bring in clients and rank well, we take enough time to do it properly. The goal is always the same: fast enough to get you up and running, thorough enough that the site lasts well beyond launch.
Frequently asked questions
Can you really build a site in 48 hours? For a landing page with prepared content, yes. For a custom multi-page site it isn’t realistic without losing quality, which is why we offer Starter (72 hours) or Growth (up to 2 weeks) for those.
What should we prepare so the project starts faster? A logo, copy (or at least bullet points), photos, and a clear goal for the site. If something is missing we’ll help, but it adds a few days.
What if we don’t have the copy? We can write it for you. That’s an extra phase, so it stretches the timeline a little, but the result is content aligned with your SEO setup from the start.
Does the timeline change if we add pages mid-build? Yes. Every scope change shifts the timeline and, depending on the package, the price. That’s why we agree the scope at the start and write it down clearly.
How much of our own time does it take? Most at the start, during the kickoff and handover of materials, and at each review round. On average, a few hours a week for the duration of the project.
Timelines are always a range until the scope is locked, just like the prices we broke down on our pricing page. Want an estimate for your specific project? Fill out our short questionnaire and we’ll get back to you within 24 hours with a rough timeline and a suggested approach.
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